What is the meaning of 'Effrontery'?

Effrontery (noun): 
English Meaning: Insolent or impertinent behavior.
Bangla Meaning: ঔদ্ধত্য; নির্লজ্জ সাহস।

Synonyms: Shamelessness (লজ্জাহীনতা), Impoliteness (অশিষ্টতা), Disrespect (অসম্মান; অশ্রদ্ধা), Arrogance (অহমিকা)।
Antonyms: Timidity (ভীরুতা), Fear (ভয়), Cowardice (কাপুরুষতা), Shame (লজ্জা), Kindness (দয়ালু)।
Other Forms: [Countable noun] (Plural) effronteries).
Example Sentence: 
1. He then committed several acts of brazen effrontery.
2. The little squirt had the effrontery to deny eating any cookies, even with the crumbs still on his lips.

Source: Website lecture.