‘Charms strike the sight but merit strikes the heart.’ was quoted by -

Alexander Pope is a Mock Heroic Poet.
His famous quotations:
- 'Charms strike the sight but merit strikes the heart',
- 'A little learning is a dangerous thing',
- 'To err is human, to forgive is divine',
- 'An honest man is the noblest work of God',
- 'The proper study of mankind is man',
- 'Fools rush in where angels fear to tread',
- 'Hope springs eternal in the human breast'.

Source: The Oxford Dictionary of Quotation.